Our movement for neutrality and sanity in corporate America is so large that companies simply can’t ignore us. For too long we’ve been the silent majority. Companies now understand that we won’t sit back silently anymore as every institution is poisoned by a loud but small contingent of far left extremists.
Divisive political and social issues don’t belong in the workplace and work is not your soapbox to discuss what kind of sex you prefer to have.
Sanity will rule again and the customer will be king, not Blackrock, not the HRC, not StateStreet and not Vanguard. Companies need customers to walk through their doors to buy products and it appears that our movement has done an effective job of reminding them of that. We will continue to do so one by one for as long as this takes to bring sanity back.
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Robby Starbuck EXPOSES Woke Cigarette Companies! 🔥🔥🔥
RobbyStarbuck June 2, 2025 5:54 pm
Robby Starbuck COOKS Host Arguing To Punish White People! 🔥
RobbyStarbuck April 19, 2025 8:38 pm
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MASSIVE news: Walmart is ending their woke policies. I can now exclusively tell you what’s changing and how it happened.
I told execs at Walmart that I was doing a story on wokeness there. Instead we had productive conversations to find solutions.
Below are the changes Walmart committed to. I have to give their executives major credit because this will send shockwaves throughout corporate America. This is the biggest win yet for our movement to end wokeness in corporate America.
Here are the changes Walmart committed to:
• Surveys: Walmart will no longer participate in the HRC’s woke Corporate Equality Index.
• Products: Monitor the Walmart marketplace to identify and remove inappropriate sexual and / or transgender products marketed to children.
• Funding of Grants: Review all funding of Pride, and other events, to avoid funding inappropriate sexualized content targeting kids.
• Equity: We will not extend the Racial Equity Center which was established in 2020 as a special five-year initiative.
• Supplier Diversity: We will evaluate supplier diversity programs and ensure they do not provide preferential treatment and benefits to suppliers based on diversity. We don’t have quotas and won’t going forward. Financing eligibility will no longer be predicated on providing certain demographic data.
• LatinX: Walmart will no longer use the term in official communications.
• Trainings: Walmart will discontinue racial equity training through the Racial Equity Institute.
• DEI: Walmart will discontinue the use of DEI as a term while ensuring a respectful and supportive environment. Our focus is on Belonging for ALL associates and customers.
Remember, Walmart is the #1 employer in America with over 1.6 Million Employees and they have a market cap of nearly $800B. This won’t just have a massive effect for their employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers.
We’ve now changed policy at companies worth over $2 Trillion dollars, with many millions of employees who have better workplace environments as a result. I’m happy to have secured these changes before Christmas when shoppers have very few large retail brands they can spend money with who aren’t pushing woke policies. Companies like Amazon and Target should be very nervous that their top competitor dropped woke policies first. I think Target specifically will suffer serious sales problems as a result and Walmart will benefit.
Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies. Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.
We are winning and one by one we WILL bring sanity back to corporate America.
MASSIVE news: Target is ending many of their woke policies. I can now exclusively tell you what’s changing and how it happened.
— Robby Starbuck (@robbystarbuck) January 24, 2025
Recently executives @Target found out I was doing a story on wokeness there. When we learned they were prepared to make changes, we shifted our focus… pic.twitter.com/4R7tGIn5Fk
We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion. Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results.
In every area of our business, we are constantly listening, learning and adjusting to set ourselves up for long-term success. As we start a new fiscal year, we’re continuing to shape the next chapter of Belonging at the Bullseye.
Our strategy is rooted in:
Throughout 2025, we’ll be accelerating action in key areas and implementing changes with the goal of driving growth and staying in step with the evolving external landscape. We will continue to monitor and adjust as needed. Current actions include:
This note was originally sent as an email on January 6th, 2025 to McDonald’s Owner/Operators, company employees and suppliers worldwide.
As we start the New Year and set our ambitions for McDonald’s, we want to also update you on our accomplishments embedding inclusion throughout our system and highlight a few important changes to our approach.
For the last several months, a small team has been working on refining our language to better capture McDonald’s commitment to inclusion.
As part of this, there are four guiding principles we will apply to evaluate our work: (1) Our system thrives when we are shaped by the communities in which we operate, (2) Our early and full adoption of inclusion gives us a competitive advantage, (3) Individuals perform their best when they feel they belong, and (4) Our priority is to be a responsible business, acting lawfully and being responsive to the business environment.
At the same time, following our comprehensive review, we also identified a few practices that we plan to modify. Specifically:
We are proud of the work that we do at McDonald’s. We will continue to drive business results through all three legs of the McDonald’s stool, specifically with our people practices, by fueling economic impact and innovation through our robust supply chain and by building a franchisee pipeline that thrives in the communities we serve and fuels our growth.
It takes all of us to continue to create an environment where we can all be successful. Thank you for your dedication to making McDonald’s a place where everyone feels welcome and included.
Full Memo from Meta:
Hi all,
I wanted to share some changes we’re making to our hiring, development and procurement practices. Before getting into the details, there is some important background to lay out:
The legal and policy landscape surrounding diversity, equity and inclusion efforts in the United States is changing. The Supreme Court of the United States has recently made decisions signaling a shift in how courts will approach DEI. It reaffirms longstanding principles that discrimination should not be tolerated or promoted on the basis of inherent characteristics. The term “DEI” has also become charged, in part because it is understood by some as a practice that suggests preferential treatment of some groups over others.
At Meta, we have a principle of serving everyone. This can be achieved through cognitively diverse teams, with differences in knowledge, skills, political views, backgrounds, perspectives, and experiences. Such teams are better at innovating, solving complex problems and identifying new opportunities which ultimately helps us deliver on our ambition to build products that serve everyone. On top of that, we’ve always believed that no-one should be given – or deprived of -opportunities because of protected characteristics, and that has not changed.
Given the shifting legal and policy landscape, we’re making the following changes:
What remains the same are the principles we’ve used to guide our People practices:
Meta has the privilege to serve billions of people every day. It’s important to us that our products are accessible to all, and are useful in promoting economic growth and opportunity around the world. We continue to be focused on serving everyone, and building a multi-talented, industry-leading workforce from all walks of life.
Thank you all for your thoughtful engagement at our meeting on Wednesday, Aug. 21 and for everything you do for Lowe’s. As you requested, here is the summary of the key points we discussed.
As we talked about last week, we are in the business of home improvement, and we are dedicated to making homes better for all, in every community we serve. Every day we strive to be a better company and to find ways to give our customers a great place to shop and our associates a place to grow their career while improving the communities where we live and work.
With more than 1,700 stores spread throughout every state, Lowe’s serves millions of customers, from Philadelphia, Mississippi to Philadelphia, Pennsylvania. We are committed to fostering an environment where all individuals are welcomed, valued and respected.
We have hired and will continue to hire and promote people based on merit and results, and we support organizations and activities that help us make our communities better. We believe in inclusion, not exclusion.
This simply means we ensure that everyone is included and considered fairly based on merit and results and that no one is excluded based on race, age, gender, religion, sexual orientation, disability or any other characteristic. Our hiring is not and has never been based on numbers or targets. Instead, we hire and promote the best talent so we can provide the best service to our customers.
Our company mirrors the makeup of America and our customer base. This is because an inclusive search for talent will undeniably result in the selection of a wide variety of people from all backgrounds and walks of life.
All of you are here because of your talent. You are included because of your talent. None of you was included or excluded based on your characteristics, or anything else.
And the record of our inclusive company speaks for itself:
Since May 2018, Lowe’s stock price has grown from about $85 to over $250 per share this morning, and our market
cap has increased from approximately $70 billion to approximately $140 billion.
Like many other companies, in July 2023 after the Supreme Court’s decision in the Harvard/UNC cases, we began reviewing our diversity and inclusion programs to ensure they are lawful and aligned with our commitment to include everyone in the incredible opportunities here at Lowe’s and ensure that no one is excluded. We made some
changes to our programs so they can more effectively further this commitment. For example, we recently decided to combine our business resource groups, from individual groups representing diverse sections of our associate population, into one umbrella organization. In addition, we are no longer participating in the Human Rights Campaign survey process. We may make additional changes over time. What will not change, though, is our commitment to our people. To work in retail is to serve others, and we assist our associates by providing resources to support their development and potential.
As you know, over the past few years, we have been narrowing our community and philanthropic areas of focus to strategically align with our business, with a concentration in three areas: safe and affordable
housing/community improvement, disaster relief and skilled trades education. As a result, Lowe’s will focus on events that have the biggest impact to these three areas. We will not sponsor and participate in community events that are outside of this scope, such as festivals, parades and fairs. However, should they wish to do so, associates are welcome to engage in their communities and participate in events and activities in their personal capacity. We’re proud of our associates who contribute countless hours of Lowe’s paid give-back time to improve their communities in efforts of their own choosing.
Because we believe in supporting all our communities where we live and work, in 2022 we launched the Lowe’s Hometowns program and committed to give $100 million over five years to restore and revitalize community spaces nationwide. The program has made improvements to community spaces in every state in the country, benefiting millions of Americans in a range of geographic areas. The grants we award through this program, including those selected from customer nominations, address varied needs specific to each community, such as second-chance centers, housing support facilities, children’s parks, food pantries, first responder facilities, veterans’ centers and senior citizen facilities.
Lowe’s also has a long history of supporting the military community. Over the last five years, we have helped caregivers and military spouses. The Lowe’s Foundation is investing $50 million over five years to prepare 50,000 people for careers in the skilled trades so they can build and revitalize homes and neighborhoods in all areas of the country, from rural to urban. By providing grants to community and technical colleges, as well as community-based and national nonprofits, this investment will help close the skilled trades gap in the United States and help fill jobs where they are most needed.
Thank you for all you do to serve our customers, associates and communities.
The Executive Leadership Team
Good morning –
Our culture drives our business. It’s who we are. It’s our competitive edge. That was true hundreds of years ago when the Coors and Molson families founded their breweries, and it’s true today as we have “put people first” at the top of our values. The beer industry has its own culture too. There’s a reason everyone can relate to coming together over a beer – because beer unites people.
In March our HR team began rolling out the next steps of our culture journey, centered on an evolution from our work focused on DEI to a broader view in which all our employees know they are welcome. The driving force behind this shift was the understanding that when all our people know they are welcome, they are more engaged, motivated and committed to our company’s collective success.
Since then, we have reviewed all our policies and practices to ensure our work is aligned with this renewed focus. We want to share some updates with you.
Employee development
Over the past few months, we have added new development opportunities focused on our business objectives and on assisting employees with their career growth. With new development opportunities coming this fall into early 2025, every employee at every level and in every function has development opportunities available to them.
Internal programs
With all U.S. employees having participated in our previous DEI-based training programs, these programs have been completed. We are now in the process of developing the next evolution of our company trainings, focused on growth for our business and a strong workplace where everyone can thrive. We are also undertaking an audit to ensure all our programs are focused on these key business objectives.
Evolving to Business Resource Groups (BRGs)
To provide clarity that the mission of our existing Employee Resource Groups (ERGs) is centered around business objectives, consumer dynamics and career development, moving forward they will be referred to as Business Resource Groups (BRGs). As a reminder, all resource groups have been and will continue to be open to any employee who wishes to join.
Charitable giving
Our teams have also been undertaking an audit of our corporate charitable giving programs to ensure these funds are strategically focused on supporting our hometown communities and our core business goals, such as alcohol responsibility, disaster relief efforts, and promoting access to higher education and job training for positions in our industry.
Executive compensation metrics
We continue to believe deeply that we are best able to compete when our business reflects our diverse consumer base, and we will continue to operate under this principle. We have never had hiring quotas at Molson Coors and we are ensuring our executive incentives are tied to business performance and do not include aspirational representation goals beginning next year.
Supplier diversity goals
Similarly, we will no longer have a defined supplier diversity goal. While we will continue to work to ensure we use the very best suppliers for our business, and those that represent the diverse nature of our consumer base, we have found that these metrics can be complicated and influenced by factors outside our control.
Third-party company rankings
Moving forward we will assess our work to build a strong company culture based on our own internal metrics, your feedback and our success in serving our customers. We will no longer participate in any voluntary “best of” third-party company rankings in the U.S., including the HRC corporate equality index. This will not impact the benefits we provide our employees, nor will it change or diminish our commitment to fostering a strong culture where every one of our employees knows they are welcome at our bar.
We will continue to welcome everyone at our bar. We sell our beers to everyone who can legally buy them, and so our brands will continue to show up in the broad range of consumer occasions across the country and around the world. Beer is the best industry on earth because our products unite people. Every day, people from all walks of life, from all races and religions, and from all political persuasions come together at their neighborhood bar over a beer.
In the polarized world in which we are living, let’s ensure that we stay united as a team as well. Respect each other, take care of each other and work together to ensure the best beers in the world are backed by the best culture in the world.
Thank you,
The Molson Coors Leadership Team
From: Executive Leadership Team < [email protected]>
Date: Wed, Aug 21, 2024
Subject: Evolving Diversity and Inclusion at Brown-Forman
Dear Colleagues,
Brown-Forman was founded more than 150 years ago on the promise of delivering “Nothing Better in the Market.” This enduring promise, coupled with our core values of integrity, respect, trust, teamwork, and excellence, has enabled us to build some of the world’s most iconic spirits brands and cultivate a culture of inclusion.
We remain true to this promise today and fundamentally believe we are better together. We also believe that to better reach consumers from Louisville to London, from São Paulo to Sydney, and everywhere in between, we must include different perspectives and experiences in our decisions and ways of working.
For these reasons, and more, we launched our diversity and inclusion strategy in 2019. Since then, the world has evolved, our business has changed, and the legal and external landscape has shifted dramatically, particularly within the United States.
With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves.
This evolution began in January with the launch of a new strategic framework, and today, we wanted to share the next step in our work. First, we believe we must make some changes to account for the ever-changing landscape. This includes:
CEO Update
Over the past two years, Stanley Black & Decker has undergone a significant transformation during which we’ve streamlined our operations and simplified our business from top to bottom. Our Focus Forward Framework has been our strategic roadmap, with “focus forward” being a call to action to continuously simplify and improve on behalf of our end-users, customers, employees and shareholders.
Having achieved many of the business and financial goals we set for ourselves, Stanley Black & Decker looks and feels very different than it did just two years ago – energized and focused.
That is a testament to all your hard work.
We’ve made great progress together, but as you’ve heard us talk about, our transformation isn’t over. Part of our ongoing journey means ensuring everything we do – from our product innovation and supply chain to our people strategy and Corporate Affairs initiatives – is closely tied to our business strategy and delivering for our customers and end-users.
With that in mind, we’d like to update you on a few changes we started putting in place over the past year to further align our core programs with our business goals and growth strategies and will continue to implement as we look to the future.
People & Culture Update
Our employees are the lifeblood of this organization. Each and every day, you focus on delivering the highest quality and most useful products, building our best-in-class brands, and driving constant innovation to meet the ever-changing needs of our customers and end-users.
Today, with the publishing of our 2023 Impact Report, we introduced a new People goal – Workforce of the Future. This holistic goal encompasses our formal commitment to attract, develop and retain a workforce that represents the future of our company – a workforce with a spectrum of views and lived experiences at all levels of our company that reflect our end-users, which better enables us to innovate to meet their needs. To achieve this goal, we strive to create an inclusive environment that drives increased employee engagement, where all employees thrive and are motivated to deliver their best work. We will measure our progress in various ways and hold ourselves accountable by including this goal in our Impact Report.
Alongside this new People goal, we remain committed to Grow the Trades as a foundational corporate initiative. With an estimated 500,000 trade jobs currently unfilled in the United States alone, the trade skills gap is an urgent challenge across communities that we have a right and responsibility to help address. That’s why we’ve committed $30 million in grant money over five years to nonprofits that are helping fund important vocational skills training and reskilling programs in construction. We have spent over $15 million on this initiative since we announced our commitment in 2023 and next week, we will announce over 150 competitive grants awarded to organizations that train tradespeople across the United States as we continue to engage with and support young, aspiring tradespeople from all walks of life to help close the divide.
With Workforce of the Future and Grow the Trades as our core People programs, we are sunsetting prior People programs around increasing supplier diversity and gender diversity on the leadership team. While these programs served an important purpose, as our business has transformed, we believe Workforce of the Future and Grow the Trades are more closely aligned with our business priorities.
We continue to believe that having a diversified supplier base helps create a stronger supply chain and a more resilient organization, and we will continue to expand the pool of eligible vendors we work with as part of our supply chain transformation, but we will no longer be tracking and reporting on these efforts. Similarly, we will continue to always hire the best candidates for open roles. We have never had enterprise hiring quotas or incentivized the hiring of employees with specific profiles, whether directly or through executive compensation programs, and our Workforce of the Future program is aligned with our imperative to build –engaged workforce focused on delivering results for our customers and end-users.
Accordingly, we will also focus our company-sponsored trainings on leadership and
professional development.
Office of Impact & Inclusion
We will be formally launching the Office of Impact & Inclusion with a core mandate of advancing a culture of inclusion to drive business impact. We began this work in May 2024 when we asked Allison Lawrence to lead this evolved function, and today we are pleased to announce her as Chief Impact & Inclusion Officer. She brings 20 years of commercial, sales and channel experience to this role, which affords her a unique perspective that will be invaluable to driving business outcomes. Her remit is to ensure that our related efforts and initiatives are in service of delivering business performance and maximizing our positive impact on all stakeholders.
As part of this, we will be mobilizing the Impact & Inclusion team leads to partner directly with each business leader and HR leader within Tools & Outdoor, STANLEY Engineered Fastening, and Corporate. These team leads will now integrate into the functions and become thought partners to the business, understanding the critical areas of focus, identifying gaps, developing solutions and helping drive results.
We also continue to review the Office of Impact & Inclusion’s partnerships to ensure they align with strategic business initiatives and our customers’ and end-users’ priorities. That means continuing to collaborate closely with our Corporate Affairs function, and together, moving from largely philanthropic donations to increasingly customer and end-user focused activations, like Grow the Trades. As this body of work progresses, you will see our commitments evolve as we partner with organizations more aligned with helping close the skilled trades gap and growing the number of end-users in future generations of trades. In addition, as we will now be measuring and reporting on employee engagement as part of our Workforce of the Future program, we will also be ending our participation in all external culture surveys conducted by third-party organizations.
Business Resource Groups
Employee Resource Groups will complete their evolution to Business Resource Groups (BRGs), a change we introduced in January 2024 at the annual Leadership Meeting, and we have been working on an enterprise-wide rollout over the last several months. BRGs will continue to be inclusive groups open to all employees that activate key strategic initiatives in support of our mission and business objectives.
We have taken a fresh look at the BRGs’ charters to align their activities, energy and focus with driving business outcomes and maximizing their impact on customers and end-users.
Examples of initiatives BRGs will help advance include:
Looking Forward
The updates we have shared today are the culmination of extensive work of colleagues and teams across the company and reflect deep thoughtfulness on behalf of our employees, customers, end-users and shareholders. With the progress we have made and the hard work we continue to do, we will continue to deliver exceptional outcomes for customers and end-users and positively impact all our stakeholders and the communities we serve.
Thank you for showing up each and every day to drive our business forward.
Sincerely,
Don
Caterpillar team,
This year we are proud to celebrate 50 years of our Code of Conduct, which establishes our shared commitment to our Values in Action, namely, integrity, excellence, teamwork, commitment, and sustainability. Our Values in Action enable every individual to achieve their fullest potential and every team to drive business success.
As we work together to implement our enterprise strategy for profitable growth as well as our purpose of helping our customers build a better, more sustainable world, we hold firmly to our commitment to fostering an inclusive environment and continually look for opportunities to more closely align our policies, procedures and practices to these objectives.
After a comprehensive review, we are making a number of changes to better align with our enterprise strategy and our purpose:
Across our many diverse geographies, cultures and languages, we are united by our common dedication to integrity, excellence, teamwork, commitment, and sustainability. Thank you for your continued dedication and support as we execute these changes together and help our customers build a better, more sustainable world.
The Executive Office
WHAT TOYOTA STANDS FOR
Over the past year and a half, there has been an ongoing and highly politicized discussion around corporate commitments to diversity and inclusion. Given the recent focus on Toyota and our actions, we wanted to share more details on what we stand for as a company and how we plan to move forward.
For nearly 70 years, Toyota has been rooted in the Toyota Way Philosophy of Respect for People and “Kaizen,” or Continuous Improvement. These core values helped create an environment for collaboration, innovation and a place where everyone feels respected and that they belong. We are a values-driven, customer-focused company which has built a foundation of trust with our team members, dealers, customers, suppliers and other stakeholders. We have a shared belief in always striving to do the right thing.
For us, the right thing means:
As we work to do the right thing across our diversity and inclusion efforts, our objective is simple: To ensure the organizations and activities we support and engage in are aligned with our core values and strategies. When we find something that does not align with our values and strategies, we will address it directly.
For example:
• We will continue with our Toyota Business Partnering Groups (BPGs), which have always been open to all team members. The BPGs serve to encourage an inclusive environment where diversity of thought can flourish. At the same time, we will work to ensure that the activities and events are focused on professional development, networking, mentoring and volunteering – team member engagement that drives our business.
Furthermore, we will work to ensure all company activities are aligned with our values and create an inclusive environment for our team members.
In the spirit of Kaizen, we will continue to review our investments, strategic partnerships, and community events. and make any adjustments needed with care and respect for all of our stakeholders.
It is our mission to continue building on the trust of our key stakeholders and enriching lives around the world by providing Mobility for All. We remain focused on making great products, giving excellent customer service, and doing the right thing for our team members, dealers, customers, suppliers, and our diverse, global society.
That’s the Toyota Way and we will not compromise our core values. We are a values-driven company- always have been and always will be.